ERP from a CMO Perspective

By: Major Williams Published on: 03/10/2023

ERP can be a powerful tool for CMOs, but it also comes with some trade-offs. In this article, you will learn how to leverage ERP to gain customer insights, operational visibility, and innovation support. You will also learn how to avoid the pitfalls of complexity, flexibility, and security. And you will learn how to follow some best practices for project teams, key requirements, and change management. Don’t miss this article if you want to succeed with ERP as a CMO.